Catalyst was founded in 1996 and specialises in understanding, measuring and gaining insights into the retail and brand experiences of customers.
Catalyst works with both national and international brand owners who are passionate about developing their brands by providing excellent customer service. Based in Dublin, we operate in Ireland, N.Ireland, GB and Germany. Our fully integrated on-line research reporting system Macavity allows us to manage and report the findings from our fieldwork teams in each country.
Catalyst abides by ESOMAR research guidelines and is a member of the MSPA (Mystery Shopping Providers Association) Europe.
Our Approach
Catalyst’s ‘appliance of science’ to the research brief
There’s a science behind all this market research, and that’s what makes it so valuable and reliable. Our 15-step systematic approach that we apply to every research brief is a tested and carefully managed process.
The data generated from primary research is analysed and managed accurately and sensitively, providing our clients with tailor-made insights to their business issues.
The 5 W’s – Why? Who? What? Where? When?
The 5 W’s are the basis for our diagnostic approach to business issues and briefs. Often the Why? is the key to the lock, and might be the most difficult to establish. But without addressing it, any investment in research can be wasted (a w best avoided) or not meet business needs.
Our Team
The team at Catalyst share a passion for delivering meaningful insights to clients through market research. Since 1996 we have worked together with brand-owners, retailers and businesses on a wide range of research and mystery shopping programmes. Our team is dedicated to providing strategic insights, brand measurements and business management reporting to allow clients to make informed decisions.
Meet the Catalyst team.
Ruth Carder ( Director )
Dan McGuinness (Director)
Ailish Murphy ( Research Associate )
Barbara Kennedy ( Director )
Natasha Kerry (Research Associate )
