Catalyst Market Research
Researching consumers and brands in retail markets

Interesting Reads

In "Interesting Reads", you'll find a series of articles on Marketing, Market Research, Branding and other related topics written by members of the Catalyst Market Research team.

Interesting Reads

“A point of view can be a dangerous luxury when substituted for insight and understanding.”
— Marshall McLuhan, Canadian philosopher of communication

Some marketing and research articles we’ve written on Retailing, Brands and Consumers that we hope informs and stimulates ideas.

 

Digital Natives – Myth, threat or opportunity?

David Kelly joins forces with Catalyst Market Research

Promotions in the Recession's Wake

The Evolution of Retailing - Anywhere and Everywhere